A very unusual exclusive for Match Fishing Magazine! George Moir is a brand new artist and the video, heavily featuring fish and fishing, for his debut single Blame, is released on the 31st January via Infectious Records via the Match Fishing Magazine web site!
Sonically Blame is a wonky piano-led indie track, with uplifting gospel-like harmonies - self-written and produced by Moir in his makeshift bedroom set up. “Blame came off the back of a really tough year for me. It’s basically all about reaching burnout, and not being able to appreciate reality because of personal perception.”
To accompany the track, Plymouth-based Moir has created a joyous animated video which he spent some 300 hours editing. In the video the main character (Moir) sings with fish, spots a flying peach while clinging onto a rising air balloon and drives a boat into the sunset. But despite the magical and childlike atmosphere of the video there is an undercurrent of anxiety, reflected in the lyrics. There is a scene in the video where you see a fish receiving therapy on a sofa. This was inspired by an experience of Moir’s where he made self-help animations for a therapist. “I was working as an animator at a TV company when I made the music video, and managed to sink 300 hours into it during lunch breaks and my free time. I wanted to tell a bit of the story behind the song using imagery from my life – a lot of the locations I recreated are based on places I’ve lived, worked, and spent time in, and I ripped some inspiration from some more personal childhood memories too.
Blame leads Moir’s debut EP, entitled Spare Room, which will be released this March via Infectious Records.