Didier And Baptiste Join Preston Innovations


We are thrilled to announce the signing of French Internationals Didier Delannoy and Baptiste Courtellemont.

The pair will be joining our European sales organisation, aiming to further develop the markets in France and the Wallonia region of Belgium. Driving Preston’s 4-brand strategy forward into the next generation of European growth.



Didier Delannoy will join the team as Director of Sales & Marketing (France). Didier has nearly 30 years’ experience in the fishing industry, proving himself over the years as a forward thinking product and market innovator. The former World Champion is highly regarded as one of the most consistent and premier anglers in France. His knowledge and experience will be an invaluable asset to Preston’s expansion in Europe.

Didier Delannoy commented on his move; “I am very excited to be joining Preston Innovations. I have a lot of experience in the European market, I know what works and what products anglers demand. Preston Innovations has a massive amount of potential, they are one of the fastest growing brands in Europe and I’m very confident that myself and Baptiste can enhance Preston’s growth in Europe.”

Baptiste Courtellemont will be coordinating Preston’s media, marketing and sales for France, alongside Didier. He is one of the most promising young anglers in France, with a CV that most would dream of. Baptiste has represented the French youth set up for several years, picking up gold and silver team medals. He will be a great asset to the company moving forward, coordinating two key areas which will be vital to our growth in the future.

Baptiste commented on his new appointment; “Ever since I started fishing I have always used some of the Preston products. Their product range and quality is very impressive. Myself and Didier have a lot of new ideas that will certainly shake up the market and I’m sure that we will develop the brand’s growth in Europe.”


“Having Didier and Baptiste signed up for the French market and for part of Belgium is very exciting. Spending many years in the trade and on the bank with anglers these guys know their market inside out and the market knows them.” says Pascal Vermeulen, Preston Innovations European Director; “Increasing our presence in France is vital to expanding our business and gaining market share in Europe. I am very confident that with the knowledge Didier and Baptiste bring to the table we will achieve our goals and develop our future supremacy in France and Belgium.”

Preston Innovations Brand Manager, Scott Geens is delighted with the appointment: “Didier and Baptiste will be crucial to developing our brand strength in France and across Mainland Europe. I am convinced that their combined experience and in-depth understanding of specific market requirements will lead to accelerated growth in the future. Preston Innovations is already one of the most recognized fishing tackle companies in Europe, and the brand will only become stronger with Didier and Baptiste on board.”

Our growth in Europe is expanding rapidly, we’re constantly developing new markets and increasing our product ranges to suit. We’re extremely confident that Didier and Baptiste will be invaluable additions to the Preston team, aiding our development and growth in Europe.


For further details please contact: [email protected]