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Reporting to the Digital Commercial Manager, the Web Content Specialist will be primarily responsible for implementing and optimising world class web content on DHP’s consumer and trade websites in line with the content strategy and serving the web content needs of DHP. You will also be responsible for measurement and insight, continuously optimising content to drive on-site engagement and producing insightful reports. In addition, you’ll be expected to build strong relationships with editors, marketing and sales teams across the business providing insight and sharing best practice with the teams to help them meet their campaign objectives. Responsibilities: Maintaining and updating web content across all DHP websites Help deliver projects by auditing, migrating testing and building web content Supporting and executing web content requirements from editorial, sales and marketing teams Adhere to and be an ambassador for process and workflows within the digital team Research and suggest tests to improve on-site engagement across DHP websites Produce regular reports to the management Assist and advise managers on best practices around digital content strategy and execution Qualifications: Good understanding of digital content strategy Good understanding of web content management Good understanding of CMS platforms Analytical with a good understanding of success metrics Ability to turn data into meaningful insight and recommendations Ability to write good quality web content Knowledge of web design principles including HTML Knowledge of basic user experience principles (including mobile) Ability to multi-task and manage workload/time effectively Proactive and self-motivated with the ability to work individually or as part of a team Ability and appetite to keep up with the latest trends in digital marketing Willingness to adapt and acquire additional skills as may be required to fulfil the needs of the role Support and assist social media when necessary Support and assist the E-commerce manager when necessary Good understanding of angling across its different disciplines is an advantage This position could be based from home or from our office in Daventry .